How to use the Explainer Video for your Business? As you may know, how-to videos are continually increasing in popularity, not only because they are now super easy to create but also because they allow marketers to promote their products, build strong relationships with consumers, and increase conversions. According to the latest statistics, audiovisual content is five times more likely to generate traffic than text.
Almost 80% of companies are creating explainer videos to improve their marketing approach without overstretching their piggy banks.
What is an explanatory video?
An explainer video is a short video that helps companies explain complicated concepts or products in a short and attractive way. Several things cannot be missing in a good explanatory video:
- A good CTA (Call to Action)
- Keep it short and attractive
- Focuses on solving problems
- High-quality content
- Liable to be shared
- They match the brand and its audience
However, simply creating explanatory videos is not synonymous with immediate success, even if they are highly engaging and informative. In order to get the best results, you must use these types of videos in the best way. Therefore, in this article, I will explain why to make explainer videos, including where it is best to publish them. Keep reading!
Why are how-to videos so effective?
As you’ll know, if you’ve made it this far, how-to videos are considered one of the best types of content to grab the viewer’s attention in no time.
They are a good way to boost any business. But what exactly are its advantages?
- Capture the attention of visitors
- It is very susceptible to being shared
- Good value for money
- Easy to create
- Great sales tool
- Build relationships with your customers
- Helps retain information longer
- You can explain almost anything
- Improve the SEO of your website
- Reduce the bounce rate
- Improve your conversion rate
How to use The Explainer Video
1. Insert videos on your landing page
What a landing page is? It is a web page within your website specifically designed to convert visitors into leads. Well, if you include an explanatory video on one of these pages, you can increase your conversions by 80%. You will seize your customers and influence them to stay on your website. Remember, the more conversions, the better productivity. If you want to increase your brand awareness and drive traffic to your website, you can have an introductory video on your website’s home page.